The wavelength-dependent second-harmonic generation (SHG) efficiency of two simple dipolar chromophores, 4-NO2C6H4N(H)BUn (1) and 4-NO2C6H4SN(H)Bu-t (2), was compared in solution and in the solid state. Hyper-Rayleigh scattering measurements at 532 nm provided comparable molecular first hyperpolarizabilities. Both compounds crystallize in non-centrosymmetric space groups, but a more efficient arrangement of dipole moments results in a significantly larger d(eff) value for 2. Kurtz-Perry experiments from 450 to 700 nm revealed an important difference in the resonant component of the nonlinear optical responses of these compounds; the SHG efficiency of crystalline 1 depends more strongly on the incident wavelength than that of 2. This would be in contradiction with the TD-DFT excitation energies calculated for these molecules, but the observation can be explained by the resonant contribution from low-energy interchromophore excitations enabled by pi-stacking in the crystal of 1.