This paper illustrates the thermal energy conservation potential of the so-called heat integrated distillation column (HIDiC), which combines advantages of direct vapour recompression and diabatic operation at half of the normal column height. In a typical close boiling mixture separation, compared with a column utilising the usual vapour recompression scheme, HIDiC halved the consumption of exergy at approximately the same capital cost, indicating a strikingly short pay-off time. The complexities of integrating the heat transfer equipment in the stripping section with proven gas/liquid contacting devices, which may work adversely to practical implementation of HIDiC concept, are also addressed. (C) 2003 Society of Chemical Industry.