| 학회 | 한국화학공학회 |
| 학술대회 | 2004년 봄 (04/23 ~ 04/24, 공주대학교) |
| 권호 | 10권 1호, p.155 |
| 발표분야 | 공정시스템 |
| 제목 | Development of an Integrated System of Marketing Solution and Supply Chain Optimization in Refinery Industry |
| 초록 | The adoption of Supply Chain Optimization techniques in refinery industry is groping at a tremendous speed. Marketing, simultaneously, continues to be a critical function. Supply chain management has been regarded as a back-end function, but customer relationship management, an important factor of marketing, has been thought as a front-end. These two are implemented separately. An integrated approach to both customer relationship and supply chain management helps firms get advantages. Particularly, in refinery industry Marketing is related to oil transportation strongly. We suggest an effective strategy for companies to develop an integrated demand and supply chain. Acknowledgements This work was supported by the IMT 2000 (project number: 00015993) in 2003 and BK21 project. |
| 저자 | 박민환1, 김 영2, 박선원1 |
| 소속 | 1Department of Chemical & Biomolecular Engineering and Center for Ultramicrochemical Process Systems, 2Korea Advanced Institute of Science and Technology |
| 키워드 | SCM; Marketing; Refinery Industry |
| 원문파일 | 초록 보기 |
