Paraffinic waxes precipitate from bulk oil when oil temperatures are lower than the oil wax appearance temperature. The oil can form a gel if the temperature goes below the pour point, especially under quiescent conditions. The strength of the gelled waxy oil increases as temperature decreases further. Application of a mechanical shear deforms and fractures the gel. It is shown that this strength reduction in the gel is irreversible under isothermal conditions. In subsequent cooling, the prior fractured gel even showed much less yield stress than the gel from the shear-free condition at measured temperature. This study explored the gel strength behavior in water-in-oil (w/o) emulsion state. Three different model oils, water-free oil, 10 wt.% w/o and 30 wt.% w/o, were used to determine the yield stress using vane method. Both emulsified oils showed less yield stress values at temperatures between the pour points and ice temperature. Compared to water-free oil at temperatures below ice formation, the higher yield stresses were observed in 10 wt.% w/o oil; however, the lower yield stresses in 30 wt.% w/o oil. Subsequent cooling option after prior gel breakage was also examined. (C) 2011 Elsevier Ltd. All rights reserved.