Interaction between 0.05 wt % organoclay and polyethylenes of different short chain branching (SCB) was studied. Linear rheology (van Gurp-Palmen plot) was used to study the effect of organoclay on the rheology of polyethylenes. Organoclay had effect only on the van Gurp-Palmen plot of linear polyethylene. Fourier transform (FT) rheology, extrusion at high-shear rates in a slit rheometer, transient stress growth analysis, and extensional rheology were conducted to examine the potential of organoclay as a processing aid. Organoclay reduced the transient stress overshoot, normal stress difference, ?o, onset of shear thinning, and extrusion pressure of polyethylene. The reduction was more pronounced in linear polyethylene without branching. Such effects gradually decreased as the branch content increased. The trend was independent of the type of flow (shear or extensional). It was interesting to note that FT rheology was not effective in explaining the impact of organoclay on polyethylene. The work concluded with the proposition that organoclay (as low as 0.05 wt %) was a good processing aid for linear polyethylene and polyethylenes with low content of SCB. (C) 2012 Wiley Periodicals, Inc. J Appl Polym Sci, 2012