Owing to the combination between the reaction operation and the separation operation involved, it is extremely difficult to determine in advance the optimum configuration of a reactive distillation column and this makes process synthesis and design a great challenging task. Currently, no easy-to-use and yet effective methods are available to guide process synthesis and design, restricting considerably the applications and therefore the impacts of reactive distillation columns to the chemical process industry. In this paper, a generalized method is proposed for the synthesis and design of reactive distillation columns in terms of the insights from process intensification. The method is initiated from a simple process design with all feeds of reactants at the middle of the process and all stages as reactive ones. In terms of an economical objective function, it can be evolved into the optimum process design via sequential structure adjustments, including reactive section arrangement, feed stage relocation, feed splitting, and catalyst redistribution. The generalized method proposed is characterized by great simplicity in principle, the capability to tap the full potentials of process intensification, and the high robustness to the initial guess of process configuration as well as the thermodynamic properties of the reacting mixtures separated. Four example systems are employed to evaluate the generalized method proposed and the obtained outcomes demonstrate its effectiveness and applicability to the synthesis and design of various reactive distillation columns. (C) 2011 The Institution of Chemical Engineers. Published by Elsevier B.V. All rights reserved.