In this paper, we present the concept of a soluble tubular conjugated polymer (TCP). We report on a fluorescent 5,5'-Bicalixarene-based polymer where the calixarene units are seamlessly incorporated in the conjugated polymeric chain that can respond to a small molecule complexation inside the hydrophobic cavity. In particular, our system demonstrated a reversible rapid fluorescence quenching upon interaction of gaseous nitric oxide with the calixarene moiety.