Latent thermal energy storage system (LTES) is an integral part of concentrating solar power (CSP) plants for storing sun's energy during its intermittent diurnal availability in the form of latent heat of a phase change material (PCM). The advantages of an LTES include its isothermal operation and high energy storage density, while the low thermal conductivity of the PCM used in LTES poses a significant disadvantage due to the reduction in the rate at which the PCM can be melted (charging) or solidified (discharging). The present study considers an approach to reducing the thermal resistance of LTES through embedding heat pipes to augment the energy transfer from the heat transfer fluid (HTF) to the PCM. Using a thermal resistance network model of a shell and tube LIES with embedded heat pipes, detailed parametric studies are carried out to assess the influence of the heat pipe and the LTES geometric and operational parameters on the performance of the system during charging and discharging. The physical model is coupled with a numerical optimization method to identify the design and operating parameters of the heat pipe embedded LIES system that maximizes energy transferred, energy transfer rate and effectiveness. (C) 2011 Elsevier Ltd. All rights reserved.