These days the number of projects trying to urge a change in the occupant's behaviour towards a sustainable one is increasing. However, still less is known about the effect of such measures. This paper describes the findings of two investigations, a field measurement and an Internet-based survey, both including the dissemination of information about strategies for a high level of comfort without much energy usage. The focus was on the ability to quantify the effect of such measures on the heating and cooling behaviour. As a result, those who participated in a workshop were more likely to change their behaviour than those who received an information brochure only; whether this was due to the method employed or the type of participants could not be ascertained. However, the workshop participants reduced their cooling device usage by up to 16%. The concept of exergy was used to show how this reduction affects the exergy consumption of the cooling device, because it enables us to consider the qualitative aspect of energy as a quantity to be calculated. This showed that the exergy consumed by the workshop group was reduced by up to 20% comparing their behaviour before and after the information dissemination. (C) 2010 Elsevier Ltd. All rights reserved.