We investigate the fully developed flow in a fluid-saturated porous medium channel with an electrically conducting fluid under the action of a parallel Lorentz force. The Lorentz force varies exponentially in the vertical direction due to low fluid electrical conductivity and the special arrangement of the magnetic and electric fields at the lower plate. Exact analytical solutions are derived for fluid velocity and the results are presented in figures. All these flows are new and are presented for the first time in the literature.