The effects of contact time, reaction temperature, and ionic strength on crystal violet adsorption onto Cu(II)-loaded montmorillonite were studied. The kinetic experimental data were analyzed using pseudo-first-order, pseudo-second-order, and Elovich equations to examine the adsorption mechanism. The result suggested that the adsorption was best represented by the pseudo-second-order equation. The suitability of the Langmuir, Freundich, and Temkin isotherms to equilibrium data was also investigated at 25 degrees C. The maximum adsorption capacity was 114.3mg dye/g Cu(II)-loaded montmorillonite at adsorbent concentration 1g/L. The differential heat of adsorption was evaluated and the result showed that adsorption of crystal violet onto the Cu-loaded sample was chemical in nature. The ionic strength and reaction temperature exhibited an insignificant impact on the crystal violet adsorption. The Cu(II)-loaded montmorillonite could serve as low-cost adsorbents for removing crystal violet from aqueous solution compared to the data reported in the literature.