A novel amine functionalized RAFT agent, 2-cyanoprop-2-yl(4-N,N-dimethylaminophenyl) dithiobenzoate has been synthesized and used to control the polymerization of vinyl monomers. This dithiobenzoate RAFT agent, although air sensitive, controlled the polymerization of MMA and St very well in an inert atmosphere and the polymerization results obtained were marginally better than using the most popular 2-cyanoprop-2-yl dithiobenzoate RAFT agent. The living nature of these polymerizations was confirmed by kinetics study and chain extension reactions to yield narrow disperse di-block copolymers. Most importantly, use of this novel RAFT agent simplified the removal procedure of the color causing end thiocarbonyl group from the RAFT derived polymers and thereby leading to polymers with improved appearance. The removal of end group from the polymer was confirmed by H-1 NMR and UV-vis spectroscopic techniques. (C) 2011 Wiley Periodicals, Inc. J Polym Sci Part A: Polym Chem 49: 14941502, 2011