New models are developed for the viscosity of concentrated emulsions taking into consideration the effects of interfacial rheology and Marangoni phenomenon. The interface is assumed to be viscous with non-zero surface-shear and surface-dilational viscosities. The Marangoni effect is accounted for through non-zero Gibbs elasticity of the interface. The experimental viscosity data for a number of emulsion systems are interpreted in terms of the proposed models. (C) 2011 Elsevier Inc. All rights reserved.