A model potential for intermolecular attractive forces, which takes into account the retardation effect at large distances, is proposed. This potential is shown to be capable of approximating arbitrary empirical potentials of intermolecular interactions. For this model potential, the generalization of the known Hamaker formula for the attractive energy of macroscopic particles is derived. A comparison of the laws of attraction of particles of spherical shapes, when the retardation effect is taken into account as realized in the model discussed, with the classical Hamaker result neglecting such dependence is carried out. (C) 2010 Elsevier Inc. All rights reserved.