The drying behavior of a moist object subjected to convective drying is analyzed numerically by solving heat and moisture transfer equations. A 3-D numerical model is developed for the prediction of transient temperature and moisture distribution in a rectangular shaped moist object during the convective drying process. The heat transfer coefficients at the surfaces of the moist object are calculated with an in-house computational fluid dynamics (CFD) code. The mass transfer coefficients are then obtained from the analogy between the thermal and concentration boundary layer. Both these transfer coefficients are used for the convective boundary conditions while solving the simultaneous heat and mass transfer governing equations for the moist object. The finite volume method (FVM) with fully implicit scheme is used for discretization of the transient heat and moisture transfer governing equations. The coupling between the CFD and simultaneous heat and moisture transfer model is assumed to be one way. The effect of velocity and temperature of the drying air on the moist object are analyzed. The optimized drying time is predicted for different air inlet velocity, temperature and moisture content. The drying rate can be increased by increasing the air flow velocity. Approximately, 40% of drying time is saved while increasing the air temperature from 313 to 353 K. The importance of the inclusion of variable surface transfer coefficients with the heat and mass transfer model is justified. (C) 2010 Elsevier Ltd. All rights reserved.