Rutile titanium dioxide (TiO2) white pigment has been prepared by doping and calcination of metatitanic acid (H2TiO3) obtained by the NaOH molten salt method. It was found that the properties of the rutile TiO2 sample prepared were improved by adding K2O, P2O5, Al2O3, and rutile nuclei. The X-ray diffraction (XRD) results show the rutile content of the rutile TiO2 sample prepared is 97%, and scanning electron microscopy (SEM) results show that the rutile TiO2 particles prepared have well-shaped morphology and narrow particle size distribution. The purity and color performance of the rutile TiO2 sample prepared approached the commercial TiO2 pigment standards.