This paper explores detailed public attitudes regarding the expanding range of biofuels technologies and policy options. Subjects from 34 in-depth focus groups in central Indiana were fairly knowledgeable about biofuels technologies, but uninformed about biofuels policies despite being from a state where biofuels are a salient political issue. A narrow majority was supportive of biofuels in general, but expressed greater enthusiasm about "second generation" biofuels. Subject beliefs about biofuels' economic and environmental impacts were most important in shaping these opinions, rather than concerns about energy independence or other issues. In terms of policy options, subjects were most supportive of an alternative fuels standard and least supportive of a fixed subsidy and a cap and trade policy. In contrast to arguments about technologies, participants primarily framed their attitudes toward policies in terms of fairness. Although discussion did not substantially change aggregate preferences for most policies, it did increase support significantly for at least one policy proposal-a variable subsidy for ethanol. It is particularly noteworthy that subjects generally did not support the most common biofuel technology-corn-based ethanol or the most prominent biofuels policy option-the fixed subsidy-despite residing in a state hosting a strong corn industry and staunch political advocates for both positions. (C) 2010 Elsevier Ltd. All rights reserved.