The work is carried out to minimize the organic chemical load (unexhausted dye contents) in direct dyes effluent using low cost adsorbents. The studies are made with different direct dyes, i.e. Direct Red 28, Direct Yellow 12, Direct Orange 26 and Direct Blue 1 with various adsorbents. Three different bio/natural materials have been selected as adsorbents. These includes, Sugarcane bagasse pith (SB), Saw dust (SD)-the plant origin products, and Brick powder (BP)-a silica based material obtained from earth's crust on thermal heating. These substances are almost discarded waste products with the possibility of use as adsorbents. Experimental work for the dye removal from the effluent by activated charcoal (AC) has also been carried out and the results are compared with other adsorbents. The amount of unexhausted organic dye present in the effluent is measured as chemical oxygen demand (COD) before and after the treatment. Adsorbent Sugarcane bagasse pith shows good performance as compared to Saw dust and Brick powder. For understanding the behaviour of adsorbents Fourier transform infrared spectroscopy (FTIR), X-ray diffraction (XRD) and scanning electron microscopy (SEM) has also been carried out. (C) 2009 Elsevier B.V. All rights reserved.