Neurogenin 3 is necessary for endocrine cell development in the embryonic pancreas and has been shown to induce transdifferentiation duct cells from adult pancreas toward a neuro-endocrine phenotype Here we discovered that the demethylating agent 5'-Azadeoxycytidine (AZA) induced Ngn3 expression and endocrine differentiation from the PANC-1 human ductal cell line The expression of markers specific to Mature islet cells. i.e, glucagon and somatostatin, was also observed In addition, we demonstrated that growth factors (betacellulin and soluble factors released during pancreas embryogenesis) increased the level of maturation Our Studies revealed that the PANC-1 model system may provide a basis for elucidating the ductal/endocrine differentiation (C) 2009 Elsevier Inc. All rights reserved