In this paper, an unsteady flow of a viscoplastic fluid for simple shear flow geometry is solved numerically using two regularizing functions to overcome the discontinuity for zero shear rate of the Bingham constitutive law. The adopted models are the well-known Papanastasiou relation and one based on the error function. The numerical results are compared with the analytical solution of the same problem obtained by Sekimoto (J Non-Newton Fluid Mech 39:107-113, 1991). The analysis of the results emphasizes that the errors are much smaller in the yielded than in the unyielded region. The models approximate closer the ideal Bingham model as the regularization parameters increase. The differences between the models tend to vanish as the regularization parameters are at least greater than 10(5).