Granular media subjected to vibration can approximate fluid behavior with sufficient vibration acceleration. Unlike gas fluidization, the transition from a static bed to a liquid-like state is poorly defined and has primarily studied previously in shallow or 2D granular beds. Three granular states are identified in this work: the static, the quasi-static, and the vibro-fluidized state. These states are characterized for a deep granular bed through quantitative measurements of the power or torque required to rotate a vane within the granular media. In this study, the vane is rotated while the bed is subjected to vibration at 10 Hz with acceleration in the range 0 <=Gamma=omega(2) xmax/g <= 4.0. We define a critical dimensionless vibration acceleration, Gamma(c), based on a dramatic decrease in vane power and the absence of a dynamic zero-shear rate torque, as the transition to vibro-fluidization. Typical of granular materials, significant hysteresis is observed in measuring these bed state transitions. These measurements of "granular theology" provide a quantitative framework for defining these transitions. (c) 2008 Elsevier B.V. All rights reserved.