Copolymer of N,N-dimethylacrylamide (DMA) and acrylic acid (AA) was functionalized with pendant alkyl groups. Their dynamic mechanical properties in aqueous solution were investigated using continuous shear and oscillatory shear. Shear flow showed an abrupt divergence of the viscosity at a critical shear stress (sigma(c)). Oscillatory shear showed, with increasing applied stress, slight shear thinning followed by strong shear thickening above a. The effect of the polymer concentration and the oscillation frequency (omega) was investigated. The behaviour at all concentrations and frequencies was fully determined by the product of the oscillation frequency and the terminal relaxation time (tau) of the systems at rest. Master curves of the data determined at different concentrations and frequencies were obtained if the reduced shear modulus was plotted versus the reduced applied stress at constant omega.tau. The effect of shear increased with decreasing value of omega.tau. At low frequencies the storage shear modulus crossed the loss modulus with increasing shear. A model is proposed for this phenomenon of shear-induced gelation. (C) 2010 Elsevier Ltd. All rights reserved.