A new model for the electrostatic contribution to ion binding to humic substances is proposed and applied to published data for proton binding to fulvic and humic acids. The elastic polyelectrolyte network model treats humic substance particles as composed by two parts an external one directly in contact with the solution, and all internal part or gel fraction which is considered, from a statistical point of view, as a charged polymer network swelled by the electrolyte solution, in the framework of the Flory polymer network theory. The electrostatic effect is given by a Donnan-like potential, which can be regarded as an average value over the gel fraction of the humic particle. The gel fraction expands as the pH and humic charge are increased, determining the Donnan potential and consequently the ion activity inside the gel. The model was fitted to published experimental data with good agreement. The model predictions are discussed, and the behavior suggests. For sonic cases, the presence of a transition between closed and structures attributed to the presence, at low pH, of intramolecular hydrogen bonds which are removed as the carboxylic sites become deprotonated.