The ability of nonionic surfactants to modulate the theological characteristics of comblike hydrophobically modified associative polymer Solutions containing cyclodextrin (CD) is examined. Addition of either alpha- or beta-CD to these polymers results in a marked decrease in solution viscosity and viscoelastic properties because of the encapsulation of the polymer hydrophobes by CD. Nonionic surfactants, introduced to such a system, alter the hydrophobic interactions by competing with the polymer hydrophobes for complexation with the CDs. In this regard, nonylphenol ethoxylates (NPe) with different ethylene oxide chain lengths, which determine the hydrophilic-lipophilic balance (HLB) of the surfactant, are used. Our results reveal that the extent and rate of recovery of zero shear viscosity as well as dynamic moduli are strongly influenced by the type of CD (alpha versus beta) as well as the HLB of the surfactant. For polymer solutions containing alpha-CD, recovery is observed solely in the presence of a low-HLB surfactant (NP6 and NP8). Additionally, in the case of NP6, the viscosity increases monotonically above the original hydrophobicaJly modified alkali-soluble emulsion viscosity with surfactant addition, whereas for that of a higher HLB surfactant (NP15), the viscosity shows no appreciable change. In the case of beta-CD, on the other hand, a complete recovery as well as further enhancement of theological properties is achieved using the above surfactants. However, the trends of viscosity modulation are dissimilar for different surfactants as we witness a monotonous increase in the case of NP6 while a maximum in viscosity is observed in the presence of NP8 and NP15. The contrasting observations can be explained in terms of varying affinities of alpha-and beta-CDs to bind with NP surfactants and the existence of different micellar structures in solution as governed by surfactant HLB. These results are further confirmed by UV/vis spectroscopy and cloud point measurements.