Polymers with high molecular weight and worm-like micelles are drag-reducing agents under turbulent flow. However, in contrast to the polymeric systems, the worm-like micelles do not undergo mechanical degradation due to the turbulence, because their macromolecular structure can be spontaneously restored. This very favorable property, together with their drag-reduction capability, offer the possibility to use such worm-like micelles in heating and cooling systems to recirculate water while expending less energy. The formation, growth, and stability of worm-like micelles formed by cetyltrimethylammonium bromide (CTAB) and sodium salicylate (NaSal) were investigated using the self-fluorescence of salicylate ions and the ability of the giant micelles to promote hydrodynamic drag reduction under turbulent flow. The turbulence in solutions of CTAB-Sal was produced within the double-gap cell of a rotational rheometer. Detailed diagrams were obtained for different ratios of Sal and CTAB, which revealed transitions associated with the thermal stability of giant micelles under turbulent flow.