Bipolar plates include separate gas flow channels for anode and cathode electrodes of a fuel cell. These gases flow channels supply reactant gasses as well as remove products from the cathode side of the fuel cell. Fluid flow, heat and mass transport processes in these channels have significant effect on fuel cell performance, particularly to the mass transport losses. The design of the bipolar plates should minimize plate thickness for low volume and mass. Additionally, contact faces should provide a high degree of surface uniformity for low thermal and electrical contact resistances. Finally, the flow fields should provide for efficient heat and mass transport processes with reduced pressure drops. In this study, bipolar plates with different serpentine flow channel configurations are analyzed using computational fluid dynamics modeling. Flow characteristics including variation of pressure in the flow channel across the bipolar plate are presented. Pressure drop characteristics for different flow channel designs are compared. Results show that with increased number of parallel channels and smaller sizes, a more effective contact surface area along with decreased pressured drop can be achieved. Correlations of such entrance region coefficients will be useful for the PEM fuel cell simulation model to evaluate the affects of the bipolar plate design on mass transfer loss and hence on the total current and power density of the fuel cell. (C) 2009 Elsevier B.V. All rights reserved.