Dibromobenzimidazole and dibromoimidazole bearing hydroxyl group-protected phenol unit (1 and 2) were prepared and they showed an intramolecular hydrogen bonding between ether oxygen and amino proton of imidazole. The palladium-catalyzed Suzuki coupling polymerization of 1 and 2 with benzene bis(boronic acid) derivatives gave soluble polymers (3 and 4), where the molecular weights were limited probably due to the coordination ability of imidazole to palladium metal. The phenol hydroxyl groups were subsequently deprotected using BBr3 to obtain 3' and 4'. From the H-1 NMR spectra, the complete conversion to the hydroxyl group and the formation of another type of intramolecular hydrogen bonding between hydroxyl proton and imine nitrogen were confirmed. In the UV and PL spectra of 3' and 4, the excited state intramolecular proton transfer (ESIPT) occurred to shift the emission spectra toward lower energy region compared to 3 and 4. Especially, the PL spectrum of 3' demonstrated large stokes shift (145 nm) in THF solution. The ESIPT-mediated fluorescence was influenced by the addition of methanol and trifluoroacetic acid, which inhibited the formation of intramolecular hydrogen bonding. (C) 2009 Wiley Periodicals, Inc. J Polym Sci Part A: Polym Chem 47: 4822-4829, 2009