Recently, a growing interest has concerned compounds characterized by high chemical and photophysical stability and high quantum yield for their possible technological applications. 1,3,5-Tris(2-naphthyl)benzene (N3B), 1,3-bis(2-naphthyl)benzene (N2B), and 2-naphthyl-benzene (N1B) are promising compounds, but they needed a detailed photophysical characterization. In this context, theoretical and experimental investigations have been carried out. Steady-state and decay time fluorescence measurements indicate that the second naphthyl group, added in the meta position of N1B, perturbs the electronic levels, whereas the further naphthyl addition, leading to N3B, does not promote changes in all of the observed properties. The investigated compounds show a biexponential fluorescence decay that has been attributed to a rearrangement involving the exited states S-1 and S-2. The minimum structure corresponding to the S-1 and S-2 states has been obtained at the configuration interaction with single excitations (CIS) level of theory. For the ground-state geometry, a conformational analysis at the Hartree-Fock level has also been carried out. We have evaluated the energy gaps between electronic levels by using Zerner's intermediate neglect of differential overlap (ZINDO) method. The species involved in the fluorescence have been experimentally characterized, and the decay-associated spectra have been obtained.