Dynamically cured 60/40 NR/HDPE blends with various amounts of phenolic curative were prepared in an internal mixer at 160 degrees C. A simple blend (i.e., the blend without curative) was also prepared using the same materials and blend proportion for comparison purposes. Mechanical, dynamic, and morphological properties; swelling resistance and crosslink density of the blends were investigated. It was found that the thermoplastic vulcanizates (TPVs) gave superior mechanical and dynamic properties than the simple blend. Furthermore, the mechanical properties in terms of elongation at break, modulus and tensile strength and elastic response in dynamic test in terms of storage modulus increased with increased loading amount of the curative. The complex viscosity also increased but the tan delta and tension set decreased with increased loading level of the curative. The crosslink density of the TPVs was estimated based on the elastic shear modulus. It was found that the crosslink density of the blends increased with increased loading levels of the curative while the degree of swelling decreased. This correlated well with the trend of mechanical and dynamic properties. SEM micrographs were used to confirm the level of mechanical and dynamic properties. It was found that the simple blend at a given blend ratio exhibited co-continuous phase morphology. However, the TPVs showed micron scale of vulcanized rubber domains dispersed in a continuous HDPE matrix. The size of vulcanized rubber domains decreased with increasing amounts of the curative. This led to greater interfacial adhesion between the phase and hence superior mechanical and dynamic properties. (C) 2009 Wiley Periodicals, Inc. J Appl Polym Sci 113: 1232-1240, 2009