A novel PVA/Hydroxyapatite (HAP) composite polymer membrane was prepared by the direct blend process and solution casting method. The characteristic properties of the PVA/HAP composite polymer membranes were investigated using thermal gravimetric analysis (TGA), X-ray diffraction (XRD), scanning electron microscopy (SEM), micro-Raman spectroscopy and the AC impedance method. An alkaline direct ethanol fuel cell, consisting of an air cathode with MnO2 carbon inks based on Ni-foam, an anode with PtRu black on Ni-foam, and the PVA/HAP composite polymer membrane, was assembled and investigated. It was found that the alkaline direct ethanol fuel cell comprising of a novel cheap PVA/HAP composite polymer membrane showed an improved electrochemical performance in ambient temperature and air. As a result, the maximum power density of the alkaline DEFC, using a PtRu anode based on Ni-foam (10.74 mW cm(-2)), is higher than that of DEFC using an E-TEK PtRu anode based on carbon (7.56 mW cm(-2)) in an 8M KOH + 2M C2H5OH solution at ambient temperature and air. These PVA/HAP composite polymer membranes are a potential candidate for alkaline DEFC applications.