A detailed measurement of the heat/mass transfer coefficients on the ribbed surfaces for the rotating impingement/effusion cooling system has been conducted. Three different jet orientations (front, leading, and trailing) were investigated at the same rotating speed and impinging jet Reynolds number of 3000. A naphthalene sublimation method was used to obtain local heat/mass transfer coefficients. Regardless of rib turbulators, the leading and trailing orientations lead to totally changed heat/mass transfer distributions due to the jet deflection, while the Sh distributions of the front orientation were similar to those of the stationary case. For leading and trailing orientations, the influence of crossflow, which deflected wall jets, decreased due to the blockage effect of the rib turbulators. Therefore, the wall jets spread more widely and the interaction between adjacent wall jets along spanwise direction became stronger, enhancing the heat/mass transfer compared to that on smooth surface. (C) 2009 Elsevier Ltd. All rights reserved.