We have synthesized a zwitterion-like molecule 1 having an N,N,N-tridentate ligand site for metal complexation. Compound 1 exhibited negative solvatochromism of the intramolecular charge-transfer (ICT) band in its UV-visible absorption spectrum for different polarity of solvents. Its anion radical (1(-center dot)) was generated from both electrical and chemical reduction of the p-naphthoquinone moiety.