Temperature-programmed oxidation (TPO) profiles obtained using high final temperature are usually very similar in shape and it is not possible to easily distinguish among different kinetic models. Typically, statistical criteria are used to select the one that best fits the experimental TPO profile. In this work, we show that using final temperatures selected in such a way that the coke is still reacting with oxygen, relevant information can be obtained from the experimental profile. Coked naphtha reforming catalysts, obtained from an industrial reactor, are characterized by running TPO analyses using intermediate temperatures. Results clearly show that the coke reaction order changes as the coke conversion increases. When the initial coke content is approximately 5 wt% or higher, coke has a tridimensional structure that leads to a low reaction order, close to 0.2. At high conversion levels, approximately 80%, the coke reaction order starts increasing until reaching a value of I at conversion close to 1. This information is easily obtained by plotting the experimental coke reaction order using the data at constant temperature. In this way, it is possible to easily distinguish among different models, and to replicate the experimental results. (C) 2009 Elsevier B.V. All rights reserved.