The sensitized triplet-triplet annihilation (TTA) of 9,10-dimethylanthracene (DMA) upon selective excitation of [Ru(dmb)(3)](2+) (dmb = 4,4'-dimethyl-2,2'-bipyridine) at 514.5 nm in dimethylformamide (DMF) resulted in upconverted and downconverted DMA excimer photoluminescence. The triplet excited state of [Ru(dmb)3]2+ is efficiently quenched by 11 mM DMA in DMF resulting in photon upconversion but no excimer formation. The bimolecular quenching constant of the dynamic quenching process is 1.4 x 10(9) M-1 s(-1). At 90 mM DMA, both upconversion and downconversion processes are readily observed in aerated DMF solutions. The TTA process was confirmed by the quadratic dependence of the upconverted and downconverted emission emanating from the entire integrated photoluminescence profile (400-800 nm) of DMA measured with respect to incident light power. Time-resolved emission spectra of [Ru(dmb)3]21 and 90 mM DMA in both aerated and deaerated DMF clearly illustrates the time-delayed nature of both types of singlet-state emission, which interestingly shows similar decay kinetics on the order of 14,us. The emission quantum yields ((D) measured using relative actinometry increased with increasing DMA concentrations, reaching a plateau at 3.0 mM DMA (Phi) = 4.0%), while at 90 mM DMA, the overall quantum yield diminished to 0.5%. The dominant process occurring at 3.0 mM DMA is upconversion from the singlet excited state of DMA, whereas at 90 mM DMA, both upconversion and excimeric emission are observed in almost equal portions, thereby resulting in an overall broad-band visible light-emission profile.