In recent years, there has been a dramatic rise in the number of consumer electronics in households. These new technologies and the services that support them enable new highly energy intensive behaviours. Using in-depth interview data collected from 20 households in 2006, this paper explores these energy intensive behaviours, using the example of the use of televisions, In doing so, it illustrates how the design and marketing of consumer electronics, and the services which support them, actively encourage energy intensive behaviours and how householders are reconfiguring their homes and lifestyles to fit these behaviours. This latter point is significant because, as householders change their homes and daily lives to fit energy intensive consuming behaviours, it will become increasingly difficult to encourage people to reduce their household energy consumption. This paper concludes with the implications of the research findings for policies designed to reduce household energy consumption. (C) 2008 Elsevier Ltd. All rights reserved.