The adsorption of different metal ions on acrylamidezirconium (IV) arsenate has been studied. The effect of surfactant concentration (Tween 80-R and Tritron X-100) on sorption of different metal ions acrylamidezirconium (IV) arsenate was explored. The effect of experimental parameters such as contact time, temperature, and pH on adsorption of Pb2+ ions was studied. The promising feature of the material is its specificity for Pb2+ ions. A new PVC based Pb2+ ion-selective electrode using acrylamidezirconium (IV) arsenate as electro-active material has been fabricated. The electrode works well over a wide range of concentration 1 x 10(-1) M-1 x 10(-7) M with a Nerstian slope of 30 +/- 1 mV per decade. The sensor shows the short response time of 20 seconds and can operate in the pH range of 2-7. The sensor can be used for the period of over 4 months with out deviation in response characteristics. The electrode has been successfully used as an indicator electrode for potentiometric titration of Pb2+ ions in solution against EDTA solution.