The relationships between the microscopic structure and the macroscopic properties in two sets of clay nanocomposites based on polymer blends comprised of poly(vinylidene fluoride) (PVDF) and ethylene-vinyl acetate copolymer (EVAc) were examined. In nanocomposites based on a polymer blend matrix with high content of polar groups (VAc) the dispersion of polar nanoclay leads to significant enhancement in toughness and a substantial increase in viscosity. However, in nanocomposite blends based on a less polar matrix (i.e. with fewer VAc groups) it is the hydrophobic organoclay that leads to higher modulus and stronger viscoelasticity. The dispersion of nanoparticles and the mechanical response are discussed in terms of emulsifying efficiency of the clay particles in the immiscible polymer blend, an effect that largely depends on the localized interactions between the polymer groups and the clay surface modifier. The potential of nanoclays to serve as matrix sensitive structure-directing agents in tailor-made materials is demonstrated. (C) 2007 Elsevier Ltd. All rights reserved.