We conduct experimental investigations of macroscopic capillary forces between two flat rigid substrates characterized by their advancing and receding contact angles with water. Our results exhibit excellent agreement with theoretical predictions obtained by the numerical solution of the capillary equation. On the basis of this comparison, we use the measurements of the capillary force to investigate the phenomenon of contact angle hysteresis. We present examples of force measurements for surfaces that display low, moderate, and high contact angle hysteresis and compare results for a larger variety of substrates. Finally, we show that for the case of water, the role of viscosity is insignificant within the range of force and velocity measured in the present work.