A model has been designed and constructed for the all-liquid, sodium borohydride/hydrogen peroxide fuel cell under development at the University of Illinois at Urbana-Champaign. The electrochemical behavior, momentum balance, and mass balance effects within the fuel cell are modeled using the Butler-Volmer equations, Darcy's law, and Fick's law, respectively, within a finite element modeling platform. The simulations performed with the model indicate that an optimal physical design of the fuel cell's flow channel land area or current collector exists when considering the pressure differential between channels, and the diffusion layer permeability and conductivity. If properties of the diffusion layer are known, the model is an effective method of improving the fuel cell design in order to achieve higher power density. (D 2007 Elsevier B.V. All rights reserved.