New thiol terminated biphenyloxazole molecules are synthesized. A self assembled monolayer has been prepared on gold surface and spectral and luminescent properties of free molecules and ordered films have been studied experimentally and theoretically (DFT). The luminescence polarization degree is about 40%. New absorption and luminescence bands have been found experimentally and confirmed theoretically. The highest occupied and the lowest unoccupied molecular orbitals of adsorbed molecules strongly differ from not adsorbed thiol molecules. (C) 2007 Elsevier B.V. All rights reserved.