The effects of NaCl and KF on the sphere-to-rod micellar growth behavior of triblock copolymers having two different compositions, (EO)(20)(PO)(70)(EO)(20) (PI 23) and (EO)(26)(PO)(40)(EO)(26) (P85), have been studied by dynamic light scattering (DLS), small angle neutron scattering (SANS) and dilute solution viscometry. NaCl can effectively tune the sphere-to-rod growth temperature of the micelles of both these copolymers and induce micellar growth down to the room temperature and below. The growth behavior is found to be dependent on the composition of the copolymer as P123 being more hydrophobic shows the room temperature growth in the presence of ethanol at significantly lesser NaCl concentration than the less hydrophobic copolymer P85. DLS studies depict for the first time the growth driven transition of the copolymer solutions from dilute to semi-dilute regime as a function of copolymer and salt concentrations. KF can also induce room temperature growth of the PI 23 micelles at lesser salt concentration than NaCl but it fails to induce any such growth of the P85 micelles. A pseudo-binary temperature-concentration phase diagram on 15% copolymer solutions shows the variation of the sphere-to-rod transition temperature and the cloud point of the copolymer solutions as a function of salt concentration. (C) 2007 Elsevier Inc. All rights reserved.