The electrochemical performance of platinum (Pt) catalyst deposited on various functionalized carbon supports was investigated and compared with that of a commercial catalyst, Pt on Vulcan XC-72 carbon. The supports employed were graphitic or amorphous with a wide range of surface areas. Cyclic voltammetry (CV) and rotating disk electrode (RDE) studies on the supported catalysts indicated equivalent platinum catalyst activities. Fuel cell performance was determined for membrane electrode assemblies (MEA) fabricated from the supported catalysts. The use of high surface area supports did not necessarily translate into a higher electrochemical utilization of platinum. Electrochemical impedance spectroscopy (EIS) measurements indicated lower ohmic losses for low surface area carbon MEAs. This is explained by the supported catalyst electrode microstructures and their intrinsic resistivities. Correlation of all data indicates that for low surface carbons, nature of the support does not significantly affect the Pt catalytic activity. The influence of the support is more critical when high surface area carbons are used because of the vastly different electrode morphology and resistivity. (c) 2007 Elsevier B.V. All rights reserved.