Cetyltrimethylammonium surfactants with a range of oligo carboxylate anions bearing. 2, 3, or 4 negative charges have been synthesized, and their respective behaviors in binary mixtures with water and in ternary mixtures with added decanol have been investigated. In binary mixtures with water, all surfactants formed nearly spherical micelles at high water contents; however, the interactions between micelles varied strongly with the number of charges in the counterion. Micelles with divalent counterions were generally miscible with water, whereas micelles with tri- or tetravalent counterions demixed in one concentrated and one dilute phase. Addition of decanol resulted in all cases in the appearance of a lamellar phase, and all investigated oligo carboxylate anions (di-, tri-, and tetravalent) gave rise to a strong attraction between the lamellar planes, resulting in a limited swelling (up to 35-40 wt % water) of the lamellar phase in contact with excess water. These experiments confirm the theoretically predicted influence of aggregate geometry (spheres or planes) on the attraction between colloidal aggregates neutralized by multivalent counterions. Further addition of decanol resulted in the appearance of a second birefringent phase in equilibrium with the lamellar phase. SWAXS showed this phase to be lamellar and to display short-range order that disappeared upon heating, This phase is identified as a lamellar gel phase (L-beta-phase).