In the accompanying paper we present evidence for the existence of three PDEBA isoforms that differed only in the 5' end of the mRNAs. In this paper we present evidence that the three isoform-specific 5' ends were encoded by three alternative first exons that were arranged in the order of A1-A3-A2. Because the isoform-specific mRNAs could be transcribed from individual promoters, DNA fragments of the two intronic regions (A1-A3 and A3-A2) were tested for possible promoter activities. The intron between A1- and A3-specific exons did not exhibit any promoter activities even in smooth muscle cells that expressed the A3 isoform (see accompanying paper). In contrast, the intron between A3- and A2-specific exons had promoter activities in PDE5A2-expressing COS-7 and smooth muscle cells. This intronic promoter was bound by transcription factors AP-2 and Spl, but not by AP-I, as shown by DNase I footprint analysis. However, the sequence bound by AP-2 (5'-GGGAAACG-CTCGCGGGAGAGTTGG) is unusual in that it bears little resemblance to the consensus AP-S-binding sequence. 2000 Academic Press.