A first principle quantum chemical method for determining the shape of molecules has been elaborated and its value in interpreting the experimentally found shape selectivity in isopropylation of isopropylnaphthalene on H-mordenite zeolite is demonstrated. In line with experimental results, it is found that 2,6-diisopropylnaphthalene is the most feasible product since it diffuses through the main channels of mordenite the easiest among the possible isomers.