Several viewing techniques can be toed to compare CRT images to printed images under different illuminants and luminance levels. This research examined five such viewing techniques including memory, successive-binocular, simultaneous-binocular, simultaneous-haploscopic, and successive-Ganzfeld-haploscopic viewing. The results showed that these techniques yielded different results when comparing printed originals to matching CRT reproductions, derived using various color-appearance models. Memory viewing was determined to be the most appropriate viewing technique for further study of cross-media color reproduction.