We report the first detailed study on the self-assembly of diblock copolymers containing the luminescent metal complex Ru(bpy)(3)(2+), which were constructed by ring-opening metathesis polymerization. Control over the block length, overall polymer length, polymer concentration, and solution conditions has led to the reproducible formation of a number of solution morphologies including vesicles, tubules, large compound micelles, star micelles, and bowls, which all contain Ru(bpy)(3)(2+) within the micellar core/vesicle wall. These morphologies hold interesting potential for the facile organization of architectures useful in catalysis and light harvesting.