Photoinduced optical anisotropy has been studied in several methacrylic copolymers, either amorphous or liquid crystalline, with cyano azobenzene chromophores in the side chain. Illumination with linearly polarised 488 run light gives rise to high and stable values of birefringence and dichroism, mainly in liquid crystalline films. Both dichroism and birefringence decrease with the azo content in the copolymer series while some increase can be achieved by the incorporation of biphenyl molecules to the copolymers. Photoinduced anisotropy disappears above the glass transition temperature in amorphous polymers, whereas it increases in liquid crystalline polymers (LCP) due to a thermotropic self-organisation. The non-linear optical (NLO) properties of the films have been studied by second harmonic generation (SHG) measurements. The intensity of the harmonic signal from in situ corona poled polymeric films has been measured. The effect of 488 nm light irradiation on the azo chromophores orientation and consequently on the NLO response of the films was investigated at different temperatures. The intensity and thermal stability of the second harmonic signals obtained after the two different (thermal and photoassisted) corona poling processes have been compared. (C) 2004 Published by Elsevier Ltd.