The rate of an activation-controlled electrochemical reaction is determined by two key parameters, the exchange current density, i(o), and the transfer coefficient, alpha, which is inversely related to the Tafel slope. Assuming that the symmetry factor, beta, is 0.5, the minimum alpha value should be 0.5 for all standard reaction mechanisms, with alpha values larger than this indicating a better electrocatalytic mechanism. The primary goal of this paper is to better understand why alpha values of <0.5 are often observed experimentally, with specific examples given for the oxygen reduction reaction. These low alpha values cannot be explained by adsorption behavior, but they can result when reactions occur within a porous electrode structure. Consistent with past literature related to Tafel slope predictions, we show that long and narrow pores, a low ionic or electronic conductivity of the electrode layer, and a high i(o) value can cause alpha to be < 0.5, most typically 0.25. However, alpha values between 0.25 and 0.5 are also encountered in practice. We show here that such alpha values can be obtained for reactions occurring at porous films that have nonuniform properties. We also show that the overpotential range over which alpha changes from 0.5 to 0.25 can be quite broad, especially at high temperatures, and thus can be misinterpreted as a true Tafel region with a transfer coefficient between 0.25 and 0.5.