Electrofluorescence (Stark) spectroscopy has been used to measure the trace of the change in polarizability (tr Delta(alpha) over left right arrow) and the absolute value of the change in dipole moment (vertical bar(alpha) over right arrow vertical bar) of the electroluminescent polymer poly [2-methoxy,5-(2'-ethyl-hexoxy)-1,4-phenylene vinylene] (MEH-PPV) and several model oligomers in solvent glass matrixes. From electrofluorescence, the measured values of tr Delta(alpha) over left right arrow increase from 500 60 angstrom(3) in OPPV-5 to 2000 +/- 200 angstrom(3) in MEH-PPV. The good agreement found between these values and those measured by electroabsorption suggests the electronic properties do not differ strongly between absorption and emission, in contrast to earlier predictions. Evidence of electric-field-induced fluorescence quenching of MEH-PPV in dilute solvent glasses was found. When normalized to the square of the applied electric field, the magnitude of quench is comparable to that reported in the literature for thin films of MEH-PPV. In addition, fluorescence quenching was also observed in the oligomers with a magnitude that increases with increasing chain length. By using the values of tr Delta(alpha) over left right arrow measured by electrofluorescence, a model is developed to qualitatively explain the chain length dependence to the fluorescence quench observed in the oligomers as a function of exciton delocalization along the oligomer backbone. Various explanations for the origin of this quenching behavior and its chain length dependence are considered.